Did you know that …. a global trademark registration does not exist?

Lydian Brunsting Did you know that ..

It sounds very convenient, one global trademark registration with which you can protect your trademark in all countries worldwide at once. Unfortunately, no such thing as a global trademark registration exists. Trademark rights are in fact territorial rights, which usually apply to one particular country or a particular region only. Think for example of the Benelux or the European Union. …